BLISS is a boutique spa/beauty studio founded in Kyiv, Ukraine by Anna Bukhtiyarova. Services include European and Thai massage techniques, various spa treatments for women and couples. I’ve collaborated with Anna on her studio Brand Strategy and Rebranding.
CHALLENGES
1. Rebranding due to the studio moving and growth.
2. Differentiation among competitors.
2. Differentiation among competitors.
SOLUTION
1. Brand Strategy and Identity based on the founder's values.
2. Customer persona research and analysis.
2. Customer persona research and analysis.
